By Rebecca Jancic | AI Strategy & Leadership Advisor | November 12, 2026
Did you know your business can have a profile inside ChatGPT now?
On November 10, OpenAI launched Businesses in ChatGPT, in beta. It is a Business Hub where you claim your business, correct what ChatGPT says about you, and see how often it mentions you and sends people to your website.
Think of it as the ChatGPT version of a Google Business Profile, plus a little search console. You don't need an ads account or an Enterprise agreement to claim it.
Quick distinction, because the names are confusingly similar: this is not the ChatGPT Business plan with seats and workspaces. This one is a public profile, not a workspace.
And no, it is not taking over your Google Business Profile. That's getting ahead of what's actually been announced. It is one more place to manage how you show up when people research their options. That's the honest version.
What it can do for you
Once you claim your business and pass verification, three useful things open up.
1. You control the basics. You update the details ChatGPT can use when it answers questions about you: your website, your description, your category. Accurate and current, instead of whatever it pieced together.
2. You get a blue check. A claimed and verified profile shows a badge that tells people the profile is claimed and the details came from the source.
3. You can see how you show up. The Insights section covers the last 28 days: how often ChatGPT referenced you, how often it linked to your website, and the topics people found you through. One limit to know: a mention counts when ChatGPT references your website. Your name alone doesn't count. And it says nothing about any other AI engine.
Why it is worth ten minutes
Work it backward. OpenAI says 1.2 billion people use ChatGPT each week. Some of them are already asking it who to hire. A transaction coordinator. A real estate agent. A bookkeeper, a coach, a contractor.
So the question isn't whether AI is talking about your industry. It is whether what it says about you is right.
ChatGPT builds its answers from sources across the web, and OpenAI says it can keep using them even after you claim. What changed on November 10 is that you can now hand it the right information directly, correct what is off, and see how you show up.
Claiming your profile is how you put a hand on that door. It doesn't guarantee higher placement or more sales, and OpenAI says so itself. ChatGPT still makes its own recommendations, and it still draws on other sources when it talks about you. Accuracy is the floor, not a growth strategy. But the floor matters.
How to claim yours
Here's the path in plain language.
Sign in to ChatGPT and open Business Hub from the sidebar. Search for your business by name. If it's listed, claim it. If it's not, an eligible online business may be able to add it.
Then verify that you represent the business. OpenAI offers a few routes: a code to your business email, a code to your business phone, a DNS record on your domain, or a Shopify connection.
After the claim is approved, there's a separate identity check with Persona, the verification service OpenAI uses. You'll need a government ID and business registration details. You can't publish changes, connect a product feed, or see your Insights until that check passes.
Two honest wrinkles. First, if ChatGPT already lists your business, claim it - existing listings are claimable now. Second, local shops and restaurants can currently claim only an existing US listing. They can't add a new one yet. The rules are beta rules, and they will change.
The part that still matters most
None of this replaces the relationship. An AI recommending you doesn't close a deal, earn trust, or hold space for a client. It starts a conversation. The work is still human.
That's the whole point of how I think about AI. Let it handle the being found part, so you can do the being there part. A claimed profile is a few minutes of setup that keeps the door open. You still have to be the person on the other side of it.
So go check yours. It takes a few minutes to start, and if ChatGPT doesn't know you yet, that's useful information on its own. And if you want help thinking through what ChatGPT should know about your business, and what your business should say about itself, that's what we build together in the labs.
